Job Duties 

• Develop and implement annual brand strategies and marketing plans aligned with business objectives.
• Lead product launches, relaunches, and brand innovation projects from concept to market execution.
• Plan, execute, and optimize ATL, BTL, and digital marketing campaigns.
• Analyze brand performance, sales trends, market share, and consumer insights to drive growth.
• Conduct market visits and competitor analysis to identify opportunities and risks.
• Manage trade marketing and shopper marketing activities to improve visibility and conversion.
• Coordinate with sales, R&D, trade marketing, and external agencies for integrated execution.
• Manage creative, media, PR, and activation agencies to ensure high-quality brand communication.
• Monitor marketing budgets, ensure cost efficiency, and maximize ROI.

Requirements

• Male / Female
• Age below 45
• 6+ years of experience in FMCG brand management or brand marketing.
• Minimum 2 years in a managerial or senior brand role.
• Degree in Marketing, Business Administration, Management, or related field.
• MBA or CIM (UK) qualification (full or part) will be an added advantage.
• Strong knowledge of brand strategy, product marketing, campaign management, and consumer research.
• Proficiency in Microsoft Office, Excel, PowerPoint, and marketing analytics tools.
• Excellent leadership, communication, presentation, and stakeholder management skills.
• Ability to manage multiple projects and work under pressure.